Get Benefit from Rising Trend of Pakistani Online Shopping

In Pakistan there are many shops and merchants selling all kinds of goods- be it clothes, shoes, jewelry, mobiles or laptops- the variety and options are astounding, the problem however is one- lack of marketing spend and budget hence lack of awareness. In this day and age being ‘out there’ and visible is extremely important and with so many shops shouting about their products at the top of their lungs,  those who aren’t heard quite frankly don’t exist in people’s mind. This affects the sales- lower foot flow and lack of trust all lead to less revenue generation for the seller.

In such cases it is best for the seller to have an online presence- whereas having an e-commerce website, or maybe even an informational website and accompanying social media campaign may do the trick, often enough sellers may not have the funds to do that. An alternative to this query is to start selling online through online marketplaces; there are many online websites such as Kaymu.pk  that offer a forum for sellers to individually or through management list their goods online and having a chance to make online sales in Pakistan. Such websites allow small sellers to build an online presence as well as acquire orders and build a larger market for their goods.

Retailers should encourage and promote online shopping in Pakistan; it is a beneficial change for all retailers as online shopping really decreases the overhead costs associated with retailing; Pakistani online shopping is developing infrastructure for people to shop without the traditional brick and mortar set up. This would really help out retailers who may not have a lot of investment and capital to have a lavish setup, but do have great products; with Pakistan online shopping, you are not judged by the décor or look of your store but instead on the quality of products and price you provide. This opens up a lot of opportunity to small time retailers and ultimately allows bigger retailers to also decrease the overhead and fixed costs related to retailing.

Retailers should stock up on and promote on sites like Kaymu.pk to proliferate the culture of online shopping in Pakistan; this itself is a significant task as people need to overcome their suspicions and lack of trust for e-commerce. In Pakistan people are wary of fraud; hence they tend to stay away from methods that have less of a personal contact and communication with retailers. There should be an industry wide effort made to overcome this trust gap to attain exponential benefits and perks for all retailers.