Traditional values of the people comprise that feel the
tangibility of the product before they purchase it. They are hesitant to trust
any medium which may in any way mess up their product or reach to them later
than they require. In addition cause any harm to their ordered product.
The literate and technologically savvy sector in Pakistan
does have access to the online marketplace, but sometimes they lack awareness
and even the will to search for a good they want online, and even if they do
like something online they will still go out and find a brick and mortal
shopping outlet to try out the product and ensure their satisfaction.
One major thing is that people have to trust the online
retail stores or the suppliers for the quality and sanctity of their ordered
products. Some of the online retail stores do not offer the cash on delivery
services or the escrow option and require for their customers to pay in
advance. This requirement mostly puts the customers on their guard and they
feel wary of the services and the product and prefer to go to the traditional
outlets to avoid any hassle.
Another setback of this process is that if the customer gets
a faulty or defected product, he gets confused as to how to get his payment
back or replace the product. This is mostly a major issue in the developing
countries as sometimes the product gets damaged on the way and these suppliers
do not offer a warranty of any sort and neither do they prove to be of any help
in reimbursement processes.
The customers are totally at the mercy of the online
retailers if they need something urgently and are unable to find it elsewhere.
The quality, standard and the safety of the product during the whole delivery
process is out of their hands and then at the end they have to make do with
whatever that is delivered to them. Keeping this in mind, people prefer to
purchase from traditional brick and mortar stores in Pakistan rather online
shopping platforms.
Having evaluated the reasons, we still see that because
there is now a huge market of online retailers, there are some really good ones
out in the cyber world such as Kaymu and Symbios which ensure that their customers
get a dose of a hearty virtual online shopping experience in Pakistan.
I think the online shopping trend is new in Pakistan and people feel hesitation while doing shopping online. But I think online shopping is far convenient than manual shopping. You can easily shop from your home by placing a simple order. There are many trusted online stores in Pakistan who gives customers online shopping Pakistan free home delivery cash on delivery.
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