Thursday, March 27, 2014

Rocket Internet's Kaymu.pk Launches Mobile Site in Pakistan


Kaymu happens to be one of the biggest marketplaces on the internet which offers every kind of deal on every product category there is, catering to every style, trend and every lifestyle. It is a venture of the German company Rocket Internet which targets both the sellers and buyers and acts as a medium between the two. With its listings exceeding 30,000 and more being entered every day, every online retail shop wants to have its name included in a marketplace which gets more than 30,000 visits a day, thereby increasing its chances of generating more sales and having more people get awareness of their products and their brand.
The major issue with today’s world is that people are so busy with their lives that they are seldom able to find any time to go out to shop for themselves. Even though numerous retail shops have popped up everywhere like mushrooms, the fact remains that when people get free from their routine activities, the closing time for these shops approaches and so more and more people have started moving towards the e-commerce forum. They turn to the sites where they know will help them get what they want with the minimum of hassles. There is approximately 6% population in Pakistan which uses smartphones, making about 10.8 million people; this is the mass which is being targeted for mobile shopping and with this scale in view, the prospects of this industry show a lot of potential as it is an untapped market.
In order to keep up with the world in the technological field, Kaymu.pk recently launched the mobile version of its website! It is encouraging people to utilize their time in browsing through the products on the website on their smartphones and tablets while waiting for their turn at either their doctor’s or during their free hours at work or during the drive to and back from home to office or college so that they can access the marketplace anywhere and anytime without any time or venue restriction.

With this mobile site, it is trying to both facilitate the people with busy schedules as well as stir awareness among people that how they can save their precious time and make their shopping choices with the help of merely a few clicks.



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