Rocket Internet's Kaymu.pk Launches Mobile Site in Pakistan

Kaymu happens to be one of the biggest marketplaces on the internet which offers every kind of deal on every product category there is, catering to every style, trend and every lifestyle. It is a venture of the German company Rocket Internet which targets both the sellers and buyers and acts as a medium between the two. With its listings exceeding 30,000 and more being entered every day, every online retail shop wants to have its name included in a marketplace which gets more than 30,000 visits a day, thereby increasing its chances of generating more sales and having more people get awareness of their products and their brand.
The major issue with today’s world is that people are so busy with their lives that they are seldom able to find any time to go out to shop for themselves. Even though numerous retail shops have popped up everywhere like mushrooms, the fact remains that when people get free from their routine activities, the closing time for these shops approaches and so more and more people have started moving towards the e-commerce forum. They turn to the sites where they know will help them get what they want with the minimum of hassles. There is approximately 6% population in Pakistan which uses smartphones, making about 10.8 million people; this is the mass which is being targeted for mobile shopping and with this scale in view, the prospects of this industry show a lot of potential as it is an untapped market.

In order to keep up with the world in the technological field, Kaymu.pk recently launched the mobile version of its website! It is encouraging people to utilize their time in browsing through the products on the website on their smartphones and tablets while waiting for their turn at either their doctor’s or during their free hours at work or during the drive to and back from home to office or college so that they can access the marketplace anywhere and anytime without any time or venue restriction.

With this mobile site, it is trying to both facilitate the people with busy schedules as well as stir awareness among people that how they can save their precious time and make their shopping choices with the help of merely a few clicks.

How to build a reputable online store

In business the basis of success is either price competitiveness or quality of a product but some of the online stores that are opening up in the virtual marketplace fail to see this logic, or are simply unable to follow through. Since some of the new ventures do not have enough capital to purchase the products in bulk to sell them, they usually wait for the product to be added to the cart before buying them from some other store themselves, and in the process buy it on the retail price and sell it off on a much higher price to the consumers.

These sort of practices do not help in the progress of an online retail shop, not for long at least, because today’s consumers are well aware of the things going around them and it never takes them long to figure out when they are being cheated off their hard earned money. For this purpose, the online retail stores need to follow a few main rules; they need ample capital for a startup so that they have enough inventory to sell off at a profit but simultaneously at a discount to the customers and secondly have a warehouse where they can store the inventory and make sure they are safe and within reach so that timely deliveries are possible.

Another factor that helps build a company’s reputation is its payment methods. People in our country are very wary of the intangible ways some things are operated. They hesitate from paying for stuff that they cannot touch and feel, and they also want to stay clear in case they might become a victim of a cyber-fraud. In order to palacate them, it is both helpful and prudent to start practices like cash on delivery and escrow methods (as currently being adopted by Kaymu in Pakistan along with some other vetures). This way the consumers know that their money is safe and they will get their order. Cash on delivery helps curb their fears as the people can first check out their ordered product first hand before paying for it and in escrow methods, a third neutral party, hold off the payment to the supplier till the delivery is made and the consumer is satisfied.

These small but very crucial steps determine the fate of an online business along with the number of suppliers that are willing to do business with them and increase their repute.