Kaymu.pk, formerly known as Azmalo.pk- has taken the
Pakistani e-commerce market by storm;
by
introducing a unique no-inventory model, similar to the likes of E bay, it has
successfully provided a forum for sellers and
& buyers to virtually congregate to buy and sell goods. With over
15000 listings, more than 50 best sellers and great customer service,
Kaymu has
shot to success with great speed.
Amongst the top -selling categories are Mobiles/Electronics
and Fashion/Footwear. Mobiles, tablets,
laptops and electronics are popular online buys as the product and quality are
warranted by the manufacturers. Similarly, unique electronic products such as
speakers, headphones etc. can be found in a large variety and at great prices
on Kaymu.
The other top selling category, fashion & footwear is the real
star; with fashion-centric e-retail store Daraz as a formidable rival, it is
quite an accomplishment that Kaymu.pk has managed to take the lead in
online clothes shopping in Pakistan.
There are
a number of factors working for Kaymu-firstly the number of retailers and their
diversity is extensive; from small town home sellers to large retailers, Kaymu
has it all. You can find designer lawn, to the cheaper knock off version,
western clothes, tops, pants, handbags, accessories and much more. Another
factor working for them is that they market and target both women and men,
which many fashion websites fail to do. Since Kaymu.pk works on a no-inventory
model, it has little overhead cost, and is able to pass on the benefit to
buyers through better prices and deals.
This has proved to be a great incentive for potential buyers and for
securing regular customers- buyers are always looking for a great deal.
Kaymu.pk has extensively developed its customer services to
cater to the specific demands of fashion retail; the sales staff is trained to
possess knowledge about the items present as well as sizes so as to help out
first time buyers and ensure satisfaction with product. Furthermore they are
developing their return and exchange policies for the customers.
From a sellers point of view they provide marketing, access
to wider markets and convenient selling for a whole lot less commission than
what is being charged by most retail e-stores. With a lesser commission base
they have been able to attract smaller retailers with unique goods who cannot
afford higher commissions, as well as stay at home Facebook businesses that
have proliferated in the past few years. The fact that they can put their
listings online from the comfort of their home and office and have category
managers taking care of marketing proves to be a great deal for many- hence
Kaymu adds new listings and sellers to their website every day.
These factors have
helped Kaymu race past a number of its competitors and offer fashion for the
masses- it may lack the glamour and style quotient existing on the likes of
Daraz.pk and Labels E-store, but it is by far the best place to shop if you are
looking for unique, one of a kind item at great prices!
